An addicted insider’s account of our real lives in the era of the realtime, social web.

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The 200 Billion-to-One Longshot

There are about 200 billion spam messages sent via the internet each day. You tweak your filters, you try different mail services, you opt out of every list, but the spam keeps on coming. Even if it doesn’t make it to your inbox, it’s there, in your spam folder along with those one or two false positives that you actually wanted to make it to your inbox.

You complain. So do I — mostly as a mutter under my breath. But Daniel Balsam did more. He quit his job, went to law school and has dedicated his career to suing companies that send out spam. He’s earned more than a million in settlements, and as he says, “I feel like I’m doing a little bit of good cleaning up the Internet.”

Balsam mostly sues companies he accuses of violating California’s anti-spam law.

Among other restrictions, the law prohibits companies from sending spam with headers that misleads the recipient into believing the e-mail is noncommercial or comes with offers of “free” products that aren’t true.

The law also requires a way for Internet consumers to “opt out” of receiving any more spam from a sender.

I’d send Balsam a thank-you note, but I’m guessing he’s not a fan of unsolicited email.

Who Are We? Just Ask Facebook

Facebook has a tremendous amount of raw data about who we are and what we choose to talk about and share. The company recently released some anonymous data and the always thoughtful Marshall Kirkpatrick had some interesting takes on the topic and insists the key question is: ”what could a world of independent researchers discover in this data?

For now, we’ll have to settle for what Facebook has noticed about us. A few examples:

- Young people swear more than older people

- Older people have hung onto the dying art of occasionally talking about people other than themselves.

- Popular people are more likely to talk about stuff like TV and movies

- Less popular people are more likely to mention work and sleep

- People write about very different topics depending on the time of day

- The emotional content of status updates also changes wildly depending on the time of day

- Updates with more positive words receive more likes

- We tend to stick with those who are like us and use similar language

You can read more about the findings on Facebook’s own blog post about the data: What’s on your mind?

How Did Advertisers Figure Out I’m a Broken Freak?

Aren’t you getting a little tired of consistently seeing ads for Cialis, anger management courses, inflatable Bozo clowns, voodoo dolls representing particularly active internet commenters, pot vaporizers, Twitter twelve-step programs, and the Palazzo Hotel in Vegas? Oh wait, maybe that’s just me. Actually, because of the targeting that advertisers do, it’s definitely just me.

We’re all being tracked as we browse the web. Advertisers use that data to target the right offers to the right people.

In a recent poll, about 70% of respondents indicated that they don’t think internet advertisers should be allowed to target ads based on users’ web browsing habits.

Younger Internet users were less opposed to targeted ads than older people. Still, just 34% of respondents 18 to 34 years old said they wanted advertisers to track them. Only 26% of those 55 and older supported the practice.

There are a variety of efforts (technological and legislative) aimed at placing limits on the tracking performed by advertisers.

It’s always difficult to accurately poll these issues. On one hand, no one likes the idea of being tracked. On the other hand, we’re happy when sites like Amazon and Netflix serve up stuff that we’re more likely to enjoy.

And we want all of our favorite sites to remain free. That depends in part on web ads being effective.

For now, if you want to see what your browsing habits say about you, just pay attention to the graphical ads you see over and over across many of the sites you frequent.

What if the Talmud is on a Kindle

Many religious Jews don’t operate any electronics on the Sabbath. That’s been hard enough over recent decades. But observing the Sabbath could soon be increasingly at odds with other key values of Judaism. And I’m not talking about playing with the Xbox.

Many observant Jews do not operate lights, computers, mobile phones, or other electrical appliances from sundown on Friday until three stars appear in the night sky on Saturday. They abstain from these activities because, over the last century, rabbinic authorities have compared electricity use to various forms of work prohibited on the Sabbath by the Bible and post-biblical rabbinic literature, including lighting a fire and building. The difficulty of interpreting the Bible’s original intent and applying it to modern technology has rendered electricity use on the Sabbath one of the more contentious topics in Jewish law.

E-readers are problematic not only because they are electronic but also because some rabbis consider turning pages on the device – which causes words to dissolve and then resurface – an act of writing, also forbidden on the Sabbath.

When people ask me if I am a practicing Jew, I usually answer that I just show up on game days. So hopefully my Rabbi will get back to me on Twitter or Facebook with a more learned take before the weekend.

(In truth, we could probably all use a day off once in awhile.)

When the Cloud is in Your Nightstand Drawer

The Information Ecology group at MIT is thinking of and prototyping tools to re-connect your increasingly cloud-based personal information and social interactions to the physical environment in which you live.

Imagine a wallet that can give you periodic updates on your finances and even tighten around your cash when your account balance is low.

Maybe you and a group of friends show up at a bar where the television channel is automatically changed because, over time, you have all made it clear that you like watching Vikings games.

Or how about a nightstand that drops printed photos into its drawer as those images are shared by your Twitter network.

Tableau integrates a photo printer, camera and wireless Internet connection. It quietly drops photos sent to it through Twitter into its drawer, for the owner to discover. Images of things placed in the drawer are posted to Twitter as well. A softly glowing knob that almost imperceptibly shifts color invites interaction without demanding it.

Will we one day see people walking around with a giant “like” button on their chests? I’m still waiting for the ability to photoshop out my love handles in realtime and real life. The Biggest Loser meets the Biggest Layer.

There’s a Thief on My Wall (and he’s wearing my coat)

“Son, we live in a world that has walls. And those walls have to be guarded by men with guns. Who’s gonna do it, you?”
Jack Nicholson as Col. Nathan R. Jessep in A Few Good Men

A guy robbed a house. Then he posted photos of himself wearing the new coat he stole, along with a fistful of cash.

Earlier this month, Washington Post writer and editor Marc Fisher’s home was burglarized.  His new coat, still in the box, was missing. As were his son’s  iPod, savings bonds, cash and a laptop.  His son took the loss well, he says, until he saw his Facebook page.

The burglar had opened his son’s laptop computer and posted a photo of himself to his son’s Facebook page.

Does Facebook have a responsibility to help catch the crook? For the terrestrial police, this is a minor crime — a few low-value items robbed from a house. But what about the internet police?

A wall was violated. And of course, with that laptop, the crook could do a lot more damage. As our lives move online, who are the cops on the corner?  Will some sort of community policing evolve?

What’s the web equivalent of calling 911?

Confession #90: Why I Stopped Shooting Televisions

Last month, a Wisconsin man became particularly enraged by a Bristol Palin performance on Dancing with the Stars and shot his television. The dancing stopped. The police showed up. And after a fifteen hour standoff, the man was taken into custody.

The event brought back memories of Elvis who was famous for shooting TVs. But that was a different era. The days of engineering an effective television shooting will soon be over. Like the rest of us, Elvis would by now have succumbed to the dominance of his targets. And law enforcement will soon realize they no longer need to come to their defense. There’s no point.

The screens have us outnumbered.

My wife and I recently made a pact to turn off our screens from the time we get home until the time our kids go to bed. We set this goal after years of talking to our kids over the tops of our laptops and hearing my two year old daughter once say, “Goodnight Mama, goodnight dadda, goodnight ‘puter.”

So the screens remained off, for awhile. A short while. My kids like to listen to music and have dance parties in our living room. So I need to turn on the music. And guess where all my music is? On my laptop — where its accompanied by my email, Twitter, Facebook, work, realtime web stats and social life. The music plays, the laptop is back open, and they’re playing our song once again.

On some nights we want to order dinner. So we check the menu on our computer and then call the restaurant on our iPhones where our addiction is waiting for us on another screen. Or maybe the kids want to watch a nice movie before bed. No problem, let me just sit down at my desktop machine and queue something up on that screen so we can watch it on our other screen.

At bedtime, maybe a nice interactive book on the iPad?

I don’t wear a watch, so even a simple question like “What time is it?” means another screen needs to be pulled out of my pocket.

My friend Norman is an avid golf fan. During major events, Norman used to answer the phone by saying, “Don’t tell me anything about the golf, I’m recording it.”

But even Norman, who has experienced the familiar evolution from self-proclaimed luddite to iPhone zombie in the last couple years, has given up trying to avoid the results of major golf tournaments. It’s become almost impossible. The information is everywhere. The screens will not relent.

The other day I was standing in line a bagel store and I counted seven screens (phones, flatscreen TVs, computers) within my clear line of site. Thankfully, none of my fellow customers could read my mind as I thought to myself, “There are seven screens. Don’t most guns only hold six bullets?” 

The dominance of the screens is only beginning. The big question is how we’ll react to their increasing numbers. I have long thought that our current addiction is connected to the novelty of this expanding technological playground. Once we get used the screens and the always-on access they provide, we’ll be better equipped to compartmentalize them. We’ll use screens when we need them and let them go black when we don’t.

But the more I see the growing number of screens and the behaviors of those who stare at them, the more I think the future may be less about compartmentalization and more about total immersion.

NYT tech journalist Nick Bilton recently wrote about early adopters who are, like my wife and me, trying to place limits on their screen time.

Other friends — technology enthusiasts all — have told me they have set new rules with their spouse or partner. Some have agreed to no mobile phones in bed or on the couch, while others try to leave the gadgetry in their pockets when they go for brunch or dinner.

That’s our big stand against the screens. We get to keep brunch.

Hopefully this is just a period of transition and we will indeed be able to maintain our screen-free meals. But just in case, my reaction to technology will remain nonviolent. I don’t want to look up one day and see a battalion of angry screens who say: “Hey, aren’t you the guy who shot the television?”

Internet and Generation E for Everyone

The dominance of the Millenial generation (ages 18-33) is starting to slide a bit when it comes to web use. They still lead in most categories when it comes to usage, but other groups are catching up and passing them in certain areas.

It will not come as much of a surprise that folks from different generations are all meeting on social networks where the fastest growth has come among those 74 and over (which makes my mom’s refusal to accept my Facebook friend request all the more upsetting).

According to the report from Pew, Blogging is one of the few online activities that saw a slight decline among certain segments.

For those of you working on your latest PowerPoint deck, here are the activities that are uniformly popular across all age groups.

    Email
    Search engine use
    Seeking health information
    Getting news
    Buying products
    Making travel reservations or purchases
    Doing online banking
    Looking for religious information
    Rating products, services, or people
    Making online charitable donations
    Downloading podcasts

Read the full report at PewInternet.

Everything About Nick Felton. And Then Some.

Some people criticize this era of oversharing. NY-based graphic designer Nicholas Felton embraces it and even turns it into an art form. In 2008, Felton experienced an average temperature of 54.7 degrees, consumed 2.7 alcoholic beverages a day, sent 15.9 emails a day, took 4 sick days and attended several birthday parties for friends with an average age of 31.

How do I know that? Because Felton tracks everything in his life. Sometimes he gets others to do the same. In 2009, he asked everyone with whom he had a meaningful encounter “to submit a record of this meeting through an online survey.”

Felton adds to his list of personal updates as often as every fifteen minutes and at the end of the year he publishes a polished and graphical annual report on himself: What he ate (9 types of chocolate), what the weather was like, where he went, what he drank (50 types of beer), and on and on.

Is Felton getting the most out of every moment and connecting his experiences to his art? Or is he in a really serious need of an editor? Either way, I think we’d all admit that a beautiful printed and bound annual report is preferable to a few hundred-thousand status updates.

SlateTV piece on Felton.

Feltron.com provides his latest annual reports

Help Wanted: Applicant Must Be Lazy, Unfocused, Selfish and Inexperienced

Are you a innovative, motivated, results-oriented, dynamic, problem solving, team player with entrepreneurial qualities and a proven track record?

Well, so is everyone else on the internet.

LinkedIn has shared a list of the most overused words on the site’s profile pages.

You always sort of wondered if you basically had the same ideas and used the same wording as millions of other people. The web confirms it.


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My name is Dave Pell, internet superhero. This blog provides an addicted insider's account of what's happening to us in the era of the realtime, social web. You can read more about the site, grab the rss feed, follow me on twitter, join the Facebook page, or get email updates.