Facebook has a tremendous amount of raw data about who we are and what we choose to talk about and share. The company recently released some anonymous data and the always thoughtful Marshall Kirkpatrick had some interesting takes on the topic and insists the key question is: ”what could a world of independent researchers discover in this data?“
For now, we’ll have to settle for what Facebook has noticed about us. A few examples:
- Young people swear more than older people
- Older people have hung onto the dying art of occasionally talking about people other than themselves.
- Popular people are more likely to talk about stuff like TV and movies
- Less popular people are more likely to mention work and sleep
- People write about very different topics depending on the time of day
- The emotional content of status updates also changes wildly depending on the time of day
- Updates with more positive words receive more likes
- We tend to stick with those who are like us and use similar language
You can read more about the findings on Facebook’s own blog post about the data: What’s on your mind?